FridayFive: ’tis The Season To Be Jolly
Rather embarassingly, I haven’t written a Christmas focused blog about marketing, and now it’s Friday, Christmas Eve. And with a super excited 3 year old in the house I’m finding it hard to concentrate! So, I’ll keep this post short.
“A Christmas shopper’s complaint is one of long-standing.” - Author Unknown
When it comes to seasonal marketing, it’s all about building up to the event – and you need to get your message repeatedly in front of customers and prospects to do that. That’s where our key tool really comes in to its own. A website that focuses on getting prospective customers to join a newsletter can easily make repeat sales through email marketing – with little more marketing costs than the time to write a message.
Here are 5 tips for seasonal marketing:
- Count down. By sending a regular email counting down to the event, you create a sense of urgency. This encourages your prospect to make a decision, getting you the sale.
- Dynamic Offers. Offer seasonal discounts, that change quickly. You could offer 30% off for 1 day only, then reduce that by 5% every 24 hours, building up to the event. This is an excellent way to bolster your count down.
- Focus on seasonal search engine keywords. Even if your business is not season focused, research and target the seasonal keywords that people are using when searching for your products.
- Reward loyalty. Give a voucher for next year, same season. Again, if you’re using email to your advantage, remind them of it a year later and they’re highly likely to shop with you again (and we can automate this for you).
- Create a seasonal Facebook App. Social networking becomes more frenzied around events like Christmas. Offers attached to a social marketing campaign can reach many potential customers fast.
Get those tools and tricks in place ready for the next season and you’ll be streets ahead of the competition.
Have a very Merry Christmas, and I wish you all the best for the New Year.