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FridayFive: ’tis The Season To Be Jolly

Christmas2010 150x150 FridayFive: ’tis The Season To Be JollyRather embarassingly, I haven’t written a Christmas focused blog about marketing, and now it’s Friday, Christmas Eve. And with a super excited 3 year old in the house I’m finding it hard to concentrate! So, I’ll keep this post short.

“A Christmas shopper’s complaint is one of long-standing.” - Author Unknown

When it comes to seasonal marketing, it’s all about building up to the event – and you need to get your message repeatedly in front of customers and prospects to do that. That’s where our key tool really comes in to its own. A website that focuses on getting prospective customers to join a newsletter can easily make repeat sales through email marketing – with little more marketing costs than the time to write a message.

Here are 5 tips for seasonal marketing:

  1. Count down. By sending a regular email counting down to the event, you create a sense of urgency. This encourages your prospect to make a decision, getting you the sale.
  2. Dynamic Offers. Offer seasonal discounts, that change quickly. You could offer 30% off for 1 day only, then reduce that by 5% every 24 hours, building up to the event. This is an excellent way to bolster your count down.
  3. Focus on seasonal search engine keywords. Even if your business is not season focused, research and target the seasonal keywords that people are using when searching for your products.
  4. Reward loyalty. Give a voucher for next year, same season. Again, if you’re using email to your advantage, remind them of it a year later and they’re highly likely to shop with you again (and we can automate this for you).
  5. Create a seasonal Facebook App. Social networking becomes more frenzied around events like Christmas. Offers attached to a social marketing campaign can reach many potential customers fast.

Get those tools and tricks in place ready for the next season and you’ll be streets ahead of the competition.

Have a very Merry Christmas, and I wish you all the best for the New Year.

About Anthony Mercer:
Anthony Mercer is an Internet Marketing Specialist delivering modern direct marketing solutions through his Sheffield Internet Marketing Company 'Blymi'. With distinct strategies that improve customer retention, increase online referrals and ultimately increase clients profits. If you enjoyed this post, you may find this Free Internet Marketing Guide useful too.